Australian New Crops Web Site
Supported by the Rural Industries Research and
Development Corporation
SWOT Analysis
At the end of the DOOR Marketing short course
the following SWOT Analysis is completed.
Participants are invited to include short notes in any categories chosen. This enables them to recall how they came to
the conclusion that they had a strength or weakness in any of the nine criteria
considered internal or an opportunity or threat in any of the seven criteria
considered external.
It is considered that competition, current
market price and industry trends are solely external factors and start-up
costs, expected returns, experience, resources and the commercialisation
procedure to be followed are principally internal factors and could be
influenced by the actions of the participants.
Any participants who identify a threat in
terms of customer demand, current market price or industry trend or a weakness
in terms of expected returns are asked how they came to this conclusion. If these observations are true, the proposal
is considered to be fatally flawed and alternatives should be proposed.
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Internal factors |
External factors |
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Factors |
STRENGTH |
WEAKNESS |
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THREAT |
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Customer
demand |
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Fatal |
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Competition |
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Start-up
costs |
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Current
market price |
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Fatal |
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Expected
returns |
|
Fatal |
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Industry
trends |
|
|
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Fatal |
|
Promotional
strategies |
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Distribution
strategies |
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Experience |
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Resources |
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Commercialisation procedure |
|
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|
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Production
factors |
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|
Fatal |
|
Rural
Industries Research and Development Corporation (RIRDC) Home Page |
All
information is included in good faith but this website does not warrant or
guarantee the accuracy of any information on these pages, nor does the website
accept responsibility for any loss arising from the use of this
information. Views and opinions are those of the authors
themselves. Every effort has been made to respect copyright owners'
rights.
Contact:
Webmaster, Australian New Crops Website
australiannewcrops@gmail.com
Latest update 30 August 2009 by: ANCW