NORNET.
Geoff Hill - Manager
Objectives of Presentation
- Identify the three major uses of the Internet as a management
tool for business
- Explain how the Internet can assist managers in gaining competitive
advantage
- List the current limitations of the Internet as a business
tool and identify the steps being taken to address them
- List the equipment and infrastructure required by individuals
and business to access the Internet
- Explain how the Macadamia Society Bulletin board can be integrated
into the Internet and list the advantages of this initiative.
Three Major Uses of the Internet as a Management Tool
- Communication
- between individuals
- between society members
- between similar organistations world wide
- between customers, suppliers, associates
- Information
- Research Papers
- Government Department Information
- Industry Trends
- Access to Libraries
- Electronic Magazines and Newsletters
- Marketing / Sales
- Identify needs of customer groups
- Make new contacts
- Follow up service - service expansion
- Test drive product ideas
- Direct sales
- Marketing Information System Expansion i.e. competitors, industry
trends, government info
- for International Marketing or Export Sales
- Gaining Competitive Advantage
- Vendor - Supplier Relationships
- Internet Capability
- Pricing and Ordering
- Delivery / Order Tracking / Online Inventory
- Product Support
- Vendor - Supplier Relationships
- Benefits to Company
- Easy Efficient Access
- Information Constantly Updated
- Faster Turnaround
- Improves Planning
- Direct Access to Expertise
- Faster Problem Resolution
- Vendor - Supplier Relationships
- Opportunities For Advantage
- Lower Cost of Obtaining Materials
- Faster, more flexible delivery
- Improved Reliability and Performance
- Customer Relations
- Internet Capability
- Marketing and Product Research
- Sales and Distribution
- Support and Customer Feedback
- Customer Relations
- Benefits To Company
- Data for Market Research
- Establishes consumer response to new products
- Reaches new customers
- Electronic catalogues
- Access to customer comments online
- Immediate Response to Customer Problems
- Customer Relations
- Opportunities for Advantage
- Increased Market Share
- Lower Cost Margins
- Enhanced Customer Satisfaction
Current Limitations Of Internet
- Can be difficult to find e-mail addresses
- Difficult to perform complex searches
- The level of expertise required
- Reliability of Information Sources sometimes questionable
Steps being taken to address Limitations
- Development of White pages and Yellow pages for e-mail directories
- New research tools catalogues coming online
- Internet software becoming easier to use
- Many books and magazines now available
- Training by qualified and experienced staff - NORNET
- Additional services on offer by NORNET
- Information Searches
- Printing and Binding of Internet information / resources
Equipment Required to use Internet
- Two levels of access ( LOW / HIGH speed )
- Low speed = any computer + a modem = TEXT ONLY
- High speed = GRAPHICAL
- 386 DX/33 4 MB RAM + modem ( 9600 or faster) MIN
- 486 DX2/66 8 MB RAM + 14,400K modem NORM
- Apple Macintosh - system 7.n + 4 MB RAM + 9600 modem MINIMUM
- System 7.n + 8 MB RAM + 14,400K modem NORM
- 28,800K V.34 modem for faster data transfer.
- ISDN - 64K line OPTIMUM
Advantages of Integrating Existing Bulletin Board Systems
into Internet
- Potential for larger number of participants - lower cost
- Can be integrated into subscription based mailing lists
- Closed ( Private )
- Moderated ( Censored / Filtered)
- Open Forum
- Can be linked to World Wide Web
- Can be used for Information exchange at an International level.
- Potential to become a MAJOR information resource on the Internet.
Services Available at NORNET
- Electronic Mail
- Special Interest Mailing Lists
- Electronic News - Bulletin Boards
- World Wide Web
- File Transfers ( F T P )
- Virtual Reality System ( M U S E )
- Chat Program ( I R C )
Additional Services at NORNET
- Creation and Publication of WWW pages.
- Training courses.
- Information searches and Library loans
- Electronic Marketing and Advertising
- Video Conferencing
- Printing and Binding service
- Digital scanning
- CD Production
- Text Archives
- Audio
- Multi-Media