Issue No 6, July 1996.

NOTICE: Hard copies of the Australian New Crops Newsletter are available from the publisher, Dr Rob Fletcher. Details of availability are included in the Advice on Publications Available.

19. New crop publications

Don't dream it, do it

By Greg Cahill
ISBN 0 7306 3001 3
Published by Agmedia
A Division of Daratech Pty Ltd
3/166 Wellington Parade
East Melbourne Vic 3002
Telephone: (03) 651 7098
International telephone: +61 3 651 7098

Greg Cahill has had over 25 years in the Department of Agriculture, Victoria as an extension officer in the dairying, wool, potato, beef and cereal industries. He was involved in organising and judging the Victorian Farm Entrepreneur Award for nine years and in that time saw a wide array of new farming enterprises.

In this book Mr Cahill has chosen 22 case studies of successful Victorian farm entrepreneurs and used their stories to draw out the basic steps to successfully develop a new farm-based business.

Each case study is reported under four headings; How it all started; The present situation; The business side of things; Keys to success; Mistakes; The future and Lessons to be learnt. The case studies cover a wide range, from the very successful ones, which are turning over more than $1 million a year, right down to small businesses that are only grossing only a few thousand dollars a year.

The author is convinced that almost anyone can make a success of any enterprise by doing the necessary homework, planning it carefully, following the basic business principles and putting in the hard work required. The case studies described in this book provide in simple language useful guides for developing a new successful farming enterprises.

Available from Angus and Robertson
Price: A$29.95

Proceedings of a Workshop 31 October-4 November 1994.
Port Vila, Vanuatu
Editors: M. L. Stevens, R. M. Bourke and B. R. Evans
ISBN 1 86320 1750
ACIAR Proceedings No. 69
Published by Australian Centre For International Agricultural Research
GPO Box 1571
Canberra, ACT 2601
Telephone: (06) 217 0500
Facsimile: (06) 217 0501
International facsimile: +61 6 217 0501

These Proceedings contain 22 papers presented at the Workshop on South Pacific indigenous nuts held in Vanuatu in October - November 1994 and a summary of the country priorities for research and development identified during Workshop discussions. Also included is a bibliography of South Pacific indigenous nuts containing some 266 references, mainly covering papers published on South Pacific studies but with some papers from South East Asia on species common to both regions.

The twenty two papers cover a wide range of issues associated with the production, processing and marketing of indigenous nuts. The papers primarily cover the genera Canarium, Barringtonia, Terminalia, Inocarpus and Pandanus.

Available from ACIAR, GPO Box 1571, Canberra ACT 2601
Price A$40.00
Note: ACIAR is prepared to provide copies free-of-charge to people in developing countries with a legitimate interest in the subject.

The Penguin Modern Australian Herbal

By Kim Fletcher

Contents: New herbs and old; introduction discussing the reasons for the spread of species from their countries of origin, Botanical terms; an explanation of taxonomic terms used in the book, A-Z of herbs; covers 120 species of herbs used in food, flavouring and medicine. Species include many of the 'old' herbs from Europe including sage, angelica, chamomile, chicory, foxglove, hops, thyme, rosemary and parsley. Also included are some of the 'new' herbs relatively recently introduced from America and Asia that are now being grown in Australian herb gardens, some of which may have commercial potential, e.g. ginseng, echinacea, sweet annic or sweet wormwood, and neem.

Each herb receives the same treatment: description (detailed taxonomic rather than general-including varieties and some cultivars), significance (a brief outline of historical usage, current importance and any modern research being undertaken to validate historical usage), use (how popularly used today-including cautions against use where appropriate), and cultivation (general description of soil, climatic and other requirements for propagation and growth for Australian and New Zealand conditions). Detailed line drawings are given for each herb to help with identification.

Available from Penguin Books
Melbourne 1996
Cost A$19.95 Paperback

Lost Crops Of Africa - Volume 1: Grains

By BOSTID (Board on Science and Technology for International Development)
Publications and Information Services (FO-2060Z)
National Research Council
2101 Constitution Avenue, N.W.
Washington, DC 20418 USA.
ISBN 0-309-04990-3
Published by National Academy Press, Washington, D.C.
384 pp. 1996.

Scenes of starvation have drawn the world's attention to Africa's agricultural and environmental crisis. Some observers question whether this continent can ever hope to feed its growing population. Yet there is an overlooked food resource in sub-Saharan Africa that has vast potential: native food plants. Africa has more than two thousand native grains and fruits. This volume focuses on native cereals as follows:

African rice, finger millet, fonio (acha), pearl millet, pearl millet (subsistence types), pearl millet (commercial types), sorghum, sorghum (subsistence types), sorghum (commercial types), sorghum (specialty types), sorghum (fuel and utility types), tef, other cultivated grains (guinea millet, emmer, barley, Ethiopian oats, kodo millet), and wild grains (drinn, panic grasses, kram-kram, bourgou, crowfoot grasses and wild rices).

The book is designed as a tool for economic development. Available information is presented on where and how each grain is grown, harvested, and processed. The benefits and limitations of each grain as a food source are listed. The next steps to be taken in developing the use of each grain are analysed, research needs outlined and issues pertinent to commercial production addressed. Appendices investigate potential breakthroughs for grain farmers, in grain handling, in convenience foods and in child nutrition.

The book aims to dispel myths, often based on Western bias, about the nutritional value, flavour, and yield of these African grains.

Available from:
National Academy Press,
2101 Constitution Avenue, N.W.
Lockbox 285,
Washington, DC 20055.
Telephone: +1 202 334 3313
Facsimile: +1 202 334 2451
Price: US$24.95 (within US)
Export price available from publisher.

MetroFarm - The Guide to Growing for Big Profit on a Small Parcel of Land

By Michael Olson
ISBN 0-963787-60-8
Published by TS Books
PO Box 1244
Santa Cruz, CA 95061
576 pp. 1994.

This guide comprises three parts: Strategy (understanding agriculture and agribusiness, developing a MetroFarm strategy), Production (surveying the market, evaluating and controlling land, selecting crops, organising a business, establishing production) and Marketing (preparing for market, selling MetroFarm products). Descriptions of five enterprises are given in the form of interviews with successful farmers.

Chapter 6 of this book is particularly interesting. Selecting crops is described as the most important decision in farming.

Firstly, the category of crop is selected from the following four categories: tree, shrub and vine; row, bed and field; nursery crops or animal bird and fish.

Next, the crop is selected from within the chosen category. Twenty pages of lists are provided and the making of the choice is described in terms of a series of checks: can the proposed crop be grown in the target climate, will a profitable market be found, is the crop compatible with the chosen parcel of land, what are the requirements for establishing production, is there an appropriate rotation to increase production efficiency, what labour is required, what equipment is needed, what kind of investments are needed in the proposed production system, what are the harvesting and processing needs to produce a marketable product, will the crop return a profit?

A variety is next selected from within the chosen crop and production and market checks carried out.

Finally, seeds to be used are selected and the entire process reviewed.

Available from:
TS Books
PO Box 1244
Santa Cruz, CA 95061-1244 USA
Cost: US$29.95 plus US$5.00 shipping.

Cornucopia - A Sourcebook of Edible Plants

Steven Sacchiola

The electronic version of this book was mentioned in the Australian New Crops Newsletter Issue 5, page 23. The original book form is available from:

Eden Seeds
MS 316
Gympie, Australia 4570
Telephone and facsimile: (074) 865 230
International telephone and facsimile: +61 74 965 230
Cost: A$65.00

Tagasaste - A productive browse shrub for sustainable agriculture

By Laurence C Snook
ISBN 0-646-25403-0
Published by Agrovision,
359 Broadwater Road
Mansfield, Queensland, Australia 4122
132 pp. Second edition, 1995

Contents: What is tagasaste?, Lessons learnt in Western Australia: 1947-61, Field trials at Margaret River, W. A: 1980-88 and 1989-93, Current surge of interest in tagasaste, Establishing tagasaste plantations, The management of plantations, Diseases and pests, Alternative browse shrubs (Casuarina spp., Evergreen Tamarix, Acacia spp., Willows and Poplars, Honey locust, Leucaena, Sesbania spp.), The potential in tagasaste, Botany and plant description, Apathy and disappointments.

Published by Agrovision
PO Box 2223
Mansfield, Queensland, Australia 4122
Telephone: (07) 3349 1422
Facsimile: (07) 3343 8287
International facsimile: +61 7 3343 8287
Cost: A$19.95 post paid within Australia
US$25.00 (surface mail dispatch, US$5.00 airmail surcharge)

The Neem Tree Azadirachta indica A. Juss. and other Meliaceous Plants - Sources of unique natural products for integrated pest management, medicine, industry and other purposes

By H. Smutterer

In close cooperation with K.R.S. Ascher, M.B. Isman, M. Jacobson, C.M. Ketkar, W. Kraus, H. Rembold and R.C. Saxena.

ISBN 3-527-30054-6
Published by VCH Verlagsgesellschaft mbH. D-69451
Weinhelm, Federal Republic of Germany
1995

Available from:
VCH
PO Box 101161,
D-69451 Meinhelm,
Federal Republic of Germany

DA Information Service
648 Whitehouse Road
Mitcham VIC 3132 Australia
Telephone: (03) 872 4555
Facsimile: (03) 873 5679
International facsimile: +61 3 873 5679
Cost: A$100.00 approx.

Jojoba

P.L. Milthorpe and R.L. Dunstone
ISSN 0725 7759
NSW Agriculture Agfact Order no. P 5.2.8
Agdex 146/00

Contents: A new approach to crop production, Jojoba and its development as a crop,

Establishing a plantation, General management, Irrigation and water management, Harvesting, Seed processing and products, Marketing, Economics, Formation of the Australian Jojoba Industry Association Inc., Advice on planning and planting, Further reading.

Available from NSW Agriculture
Price: A$8

Market Compendium of Asian Vegetables

A Report for RIRDC by Grant Vinning, Asian Markets Research
ISBN 0-642-20504-3
Asian Vegetable Series
RIRDC Research Paper 95/12
386 pp. 1995.

A comprehensive collection of current marketing and production data, including price details, notes on the place of each vegetable in cuisine, its local method of sale, trends in production and import statistics.

Vegetables considered of high potential include bak choi, bamboo, bitter melon, bunching onion, burdock, chilli, Chinese broccoli, chrysanthemum, daikon, lotus, luffa, mitsuba, mizuna, mushroom, mustards, myoga, perilla, seaweed, snake bean, taasai, taro, wasabi, water bamboo, water chestnut, wong bok and yam bean.

Vegetables of low potential include amaranthus, bean sprouts, bottle gourd, bracken, brown watercress, cassava, Ceylon spinach, Chinese chives, convolvulus, edible chrysanthemum, ginger, gourds, hairy gourd, kimch'i, komatsuna, kuzu, okra, sweet potato, vegetable soybean, water celery, wax gourd, and yam.

Available from Rural Industries Research and Development Corporation
PO Box 4776, Kingston, ACT 2604 Australia.
Price: A$80.00

Agribusiness Structures: Vertical Coordination in Australia and Internationally

A report for RIRDC by S.W. Heilbron Pty Ltd and Agri-Focus Pty Ltd
ISBN 0-642-20505-1
120 pp. 1995.

In Australia, enhanced vertical coordination (that is, the coordination of production which takes place along the agribusiness chain) is increasingly being seen as a means of improving the efficiency and competitiveness of the food and agricultural industries. Unfortunately, data in this area are very scarce.

This report attempts to fill in these information gaps by describing the concept of vertical coordination (including influencing factors, mechanisms, spot markers, and contracts), the extent of vertical coordination in Australia's eight main rural industries, and the way in which Australia's situation compares internationally.

The study recommends that far greater emphasis needs to be given to research on the mechanisms used for marketing rural products and recommends some initiatives in this regard. This publication complements and earlier RIRDC publication entitled 'Vertical Coordination in Agribusiness'.

Available from Rural Industries Research and Development Corporation
PO Box 4776, Kingston, ACT 2604 Australia.
Price: A$40.00

The Market for Processed Food and Beverage Products in Urban China - Analysis of Survey Results

A report for RIRDC by Professor Nicholas Samuel, University of Adelaide
ISBN 0-86396-240-8
76 pp. 1995

This report surveys and analyses the consumer profiles and shopping and expenditure patterns of over five thousand shoppers in four major Chinese cities (Shanghai, Urumqi, Chengdu and Xian) and puts forward a number of market predictions on market growth and income and food consumption.

The report reveals dramatic changes in the dietary habits of urban Chinese consumers - away from traditional home preparations to western-style convenience foods like ham, bacon, canned meat and vegetables. Researchers predict these changing habits will cause the Chinese processed food market to expand from $10 billion to $53 billion by the year 2000.

Available from Rural Industries Research and Development Corporation
PO Box 4776, Kingston, ACT 2604 Australia.
Price: A$30.00

A report for RIRDC by Dr Chris Pan, Agriculture Victoria
ISBN 0-642-20501-9
117 pp. 1995

This report identifies market opportunities for Asian vegetables in Japan, Taiwan, Hong Kong and Singapore, particularly value-added products, such as fresh cut, frozen, pickled and dehydrated products. The report includes product ranges, presentation and retail price details. Individual crops reviewed include Chinese cabbage, daikon, egg plant, Japanese cucumber, green soybean, Japanese pumpkin, snow peas, Asian leek (bunching onions and Chinese chive), pickling melon (shirauri), round turnip (kabu), lotus root (renkon), bamboo shoot (takenoko), broad beans (soramame) and green beans (ingen).

The final chapter on challenges for Australian producers and exporters reviews the selection of the right cultivars, crop yield, on-farm costs, processing technology and overcoming an image problem.

Available from Rural Industries Research and Development Corporation
PO Box 4776, Kingston, ACT 2604 Australia.
Price: A$45.00

Food Retailing in South East Asia - Exploiting the opportunities

Report for RIRDC by Dr Alan Treadgold, Australian Centre for Retail Studies, Monash University
ISBN 642-204950
160pp. 1995

This report focuses on the current nature of and the changes taking place in food retailing in Indonesia, Malaysia, Singapore, Taiwan and Thailand, with particular reference to the organisational structures of the major food retailing companies and the character of the product-procurement decision-making process. The report addresses the many requests from industry for practical advice on how, where and with what products to access Asian food distribution chains.

Available from Rural Industries Research and Development Corporation
PO Box 4776, Kingston, ACT 2604 Australia.
Price:A$40.00

Audit of the Australian Asian Vegetables Industry

Report for RIRDC by Barry Lee, Connectica International
ISBN 0-642-20503-5
97 pp. 1995

This report determines baseline production and research data and defines industry capability statements for each state, based on existing industry production, capabilities and experience, opportunities developed through applied research and industry strengths and weaknesses. The report recommends the development of a strategy to capitalise on the sustainable competitive advantages of the industry, further research to gain an understanding of the Australian and Asian markets, the development of quality assurance in the industry and the development of Best Practice in the Australian Asian vegetable industry.

Available from Rural Industries Research and Development Corporation
PO Box 4776, Kingston, ACT 2604 Australia.
Price: A$35.00

Corporate Strategies and Structures - Penetrating Asian Markets

Report for RIRDC by Dr Selwyn Heilbron, S.G. Heilbron Pty Ltd and J.T. Larkin, Instate Pty Ltd.
ISBN 0-642-20487-X
108 pp. 1995

This report examines the corporate strategies and structures of thirteen multinational corporations in the Asian market with the aim of identifying key success characteristics for penetrating Asian agribusiness and food chains by larger Australian firms. The researchers have analysed and assessed data and information from a range of sources on Asian agribusiness operations and supplemented this with interviews with a wide selection of companies, institutions and individuals in Asia and Australia.

Available from Rural Industries Research and Development Corporation
PO Box 4776, Kingston, ACT 2604 Australia.
Price: A$45.00

Supermarket and Retailing Infrastructure in Indonesia

Report for RIRDC by Instate Pty Ltd.
ISBN 0-642-20494-2
121 pp. 1995

This report describes the growth of modern supermarkets and retail infrastructure in Indonesia and analyses their future evolution. The report also provides a blueprint of how agri-food links to distribution and retailing at the upstream end will develop, and consumer demand evolve, in order to provide Australian exporters and investors with a basis for entry strategies into the Indonesian growth. The report addresses Indonesian policies on foreign investment and the issue of rural electrification and transport infrastructure.

Available from Rural Industries Research and Development Corporation
PO Box 4776, Kingston, ACT 2604 Australia.
Price: A$40.00

Feeding the Dragon - Processed Asian Food Opportunities in China and Hong Kong

Report for RIRDC by Kelvin Fahey, SIRA International
ISBN 0-642-21271-6
179 pp. 1995

The Chinese and Hong Kong markets for imported traditional Asian and western food represent a challenge for niche marketing and the development of strategies for achieving distribution alliances with regionally-based trading and wholesale corporations. This report provides basic information on the workings of such markets to facilitate the effective development of corporate planning.

This report will assist Australian manufacturers of Australian-made Asian-style foods with exporting to China and Hong Kong. It contains an outline of the processed food market and industry of both countries, product groups that appear to have competitive potential for export success, basic statistics of food market indicators and a directory of major processed food retailers in China and Hong Kong. This report complements an earlier report entitled 'Food Distribution in China and Hong Kong'.

Available from Rural Industries Research and Development Corporation
PO Box 4776, Kingston, ACT 2604 Australia.
Price: A$45.00

Export Action - Marketing Food Products to Asia

A collection of speakers' papers presented at symposia concerned with the Asian food market, edited by S. Bhaskaran and Q Alam, Australian Food Marketing Centre.
375 pp. 1995

Topics include recent developments in the Asian food markets, structures and features of the food distribution channels, market entry strategies and opportunities and overseas perceptions of Australian products. Markets in Asia differ from those in Australia because of social, cultural, economic, technological, climatic and other variables. Australian exporters need to understand the distinctive characteristics of these markets, identify opportunities and develop appropriate entry strategies. Characteristics and opportunities identified in these symposia included the downturn evident in the Japanese food retail market, leading to a simplification of the food import channels; the importance of food gifts in Japan; restrictions on foreign participation in China, India and Vietnam leading to a need for strategic alliances with western companies and the penetration of international brand names into these three countries; the increasing opportunities for consultancy services; and the growth of the middle income population sectors and tourism and fast food outlets in several Asian countries. Australian companies were seen as sources of good-quality and competitively-priced food products by the foreign participants in these symposia. However, Australian export companies need to understand consumer needs and should form strategic alliances with local companies in the target Asian countries.

Available from Rural Industries Research and Development Corporation
PO Box 4776, Kingston, ACT 2604 Australia.
Price: A$50.00

Industrial Hemp - Industrial Hemp Conference Report: The Potential for an Industrial Hemp Industry in Australia

Conference sponsored by AIAS and RIRDC
Edited by Simon Field, AIAS
ISBN 0-85856-125-5
126 pp. 1995

Contents: Current international market for industrial hemp, Market opportunities for industrial hemp, fibre and by-products, Potential returns for growers, processors and investors, Capital and infrastructure requirements, Farm production technology, Current status of the industrial hemp industry in Australia, Issues to be addressed, Conference participants, Workshop session reports.

[A report of the conference is included elsewhere in this issue of the newsletter.]

Available from AIAS (Australian Institute of Agricultural Science) Publications
First Floor, 91 Rathbone Street
Carlton, VIC 3053 Australia
Telephone: (03) 9662 1077
Facsimile: (03) 9662 2727
International facsimile: +61 3 9662 2727
Email aias@peg.apc.org
Price: A$50.00

Research Information Fact Sheets

By Isabell Shipard
Shipard's Nursery
PO Box 66, Nambour
QLD 4560 Australia.
Telephone: (074) 411 101
International telephone: +61 74 411 101

These fact sheets cover a number of unusual crop species and have been written in a popular style. They cover such topics as propagation, harvesting, uses, diseases and pests, etc. Individual fact sheets are available on licorice, arracacha, job's tears, turmeric, horseradish tree, kencur, ornamental and edible gourds, carob, arrowroot, acerola cherry, vanilla, mushroom plant, chia, wax gourd, loofah, Indian fig, cassava, vetiver grass, brooklime and kang kong.

A catalogue of the herbs, spices and edible plants available at Shipard's Nursery can be obtained by forwarding ten 45c stamps to the above address. This catalogue contains prices and gives brief details on the plants and their cultural requirements. It also gives details of the fact sheets and their prices, which vary from 10c to $2.00 depending on length. A 25 page booklet on licorice is obtainable at a cost of A$7.00

Frankfurt am Main, Germany
March 2-5, 1995
Second edition
626 pp. 1995

Contents: Introduction, Overview, Responses, The rediscovery of hemp - status reports from selected countries, The hemp plant - breeding, cultivation and harvesting, The hemp fibre - processing and products: fibre separation, materials from hemp fibres, insulation materials, market potential, textiles, pulp and paper, Non-fibre uses of hemp: hemp shives, hemp as an energy source, hemp oil, cannabinoids, marketing, Literature.

Available from HempTech,
PO Box 820, Ojai,
California, 93024 USA
Telephone: +1 805 646 4367 or +1 512 795 5006
Facsimile: +1 805 646 7404 or +1 512 795 5025
Email www.hemptech.com
Price: US$75.00 plus US$35.00 foreign airmail.

Proceedings of Special 'Cropportunities' Conference 1991

Proceedings of Special 'Cropportunities' Conference 1993

Proceedings of Special 'Cropportunities' Conference 1995

The Proceedings of these three Canadian Conferences are available from:

U-Learn Centre
University of Saskatchewan
117 Science Place
Saskatoon, Saskatchewan S7N 5C8 Canada
Prices: 1991 Proceedings CAN$10.70,
1993 Proceedings CAN$16.05,
1995 Proceedings CAN$26.75
Plus an extra CAN$16.50 per publication for airmail delivery.

The Growers Guide to Herbs and Spices

This is a loose leaf notebook available from:

Saskatchewan Herb and Spice Association
C/- Mr Larry Balion
220 Auld Crescent
Saskatoon, Saskatchewan S7H 4W9 Canada
Price: CAN$46.00 plus shipping and handling charge of CAN$16.50. Payment to be made by International Money Order made out to 'University of Saskatchewan'.

Saskatchewan Herb database

By B Barl, D. Loewen and E. Svendsen 1996
Available from:
Department of Horticulture Science
University of Saskatchewan
51 Campus Drive
Saskatoon, Saskatchewan S7N 5A8 Canada
Price: Can$10.70 plus shipping and handling charge of CAN$16.50. Payment to be made by International Money Order made out to 'University of Saskatchewan'.

Niche Markets and Rural Development - Workshop proceedings and policy recommendations

ISBN 92 64 14636 9
Published by the Organisation for Economic Cooperation and Development
2 rue Andre-Pascal
75775 Paris CEDEX 16
France
142 pp, 1995

What role do niche markets play in rural economies? What policies best encourage and facilitate their growth and development? Niche market activities encompass goods and services in many sectors and grow and develop in significantly varied ways among and within countries. This report presents the papers from a workshop held in December 1994 and considers policy issues concerning their inclusion within broader rural development strategies.

Contents: Niche markets: their role and impact on rural development, How to build niche market capacity in rural areas: policy issues, Entrepreneurship and management skills among rural producers, Rural amenities and employment and enterprise creation, The linkage between niche products and territory, Creating niche markets in a growing sector: rural tourism, Income diversification in the farm household.

Available from DA Books
648 Whitehorse Road
Mitcham 3132
Telephone: (03) 9210 7777
Facsimile: (03) 9210 7788
Price: A$31 plus postage.

Vetiver Grass for Soil and Water Conservation, Land Rehabilitation, and Embankment Stabilisation - A collection of papers and newsletters compiled by the Vetiver Network

Edited by R.G. Grimshaw and L. Helfer
ISSN 0253 7494
Published by The International Bank for Reconstruction and Development/
The World Bank
1818 H Street, N.W.
Washington, D.C. 20433 USA
282 pp, 1995

Contents: Vetiver Grass: The ideal plant for vegetative soil and moisture conservation, Vetiver Newsletter Number 3, March 1990 to Vetiver Newsletter Number 12, July 1994, Vetiver Grass: the hedge against erosion, The role of Vetiver grass in sustaining agricultural productivity, Vetiver Information Network, Special Bulletin, December 1, 1993, Index, Selected Vetiver readings used by the National Research Council in its verification of the Vetiver Grass Hedgerow technology.

Available from DA Books
648 Whitehorse Road
Mitcham 3132
Telephone: (03) 9210 7777
Facsimile: (03) 9210 7788
Price: A$22 plus postage

Contact: Dr Rob Fletcher, School of Land and Food, The University of Queensland Gatton College, 4345; Telephone: 07 5460 1311 or 07 5460 1301; Facsimile: 07 5460 1112; International facsimile: 61 7 5460 1112; Email: r.fletcher@mailbox.uq.edu.au

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originally created by: GK; latest update 6 June 1999 by: RF