New rural industries

Rob Fletcher
School of Land and Food
University of Queensland Gatton College

24/02/01

Click here to start

Table of Contents

New rural industries Rob Fletcher School of Land and Food University of Queensland Gatton College

Problems with new rural industries

anticipointment

Which new industry?

Getting involved

1. Will you be choosing the new industry yourself?

It's always easier to learn something if it is interesting and relevant to you

2. What is your purpose? $?

Why produce something nobody wants to buy?

3. Does the new industry fit your system?

You should only gamble what you can afford to lose

4. What is the product from your new industry?

You will never hit a target unless you aim at it

5. Do consumers need this product?

DOOR Marketing (Do Our Own Marketing Research for New Rural Industries)

Can you sell the product? Can you get it to market? Who will get in your way? Can you improve your info?

6. How will you solve new industry problems?

New industry solutions need expertise in: Marketing Business Production

7. Where will expertise come from?

Everyone involved in a solution needs to participate in finding it

8. Do you have access to a group?

9. Once successful?

What is the purpose of the purpose?

The 13 steps for commercialisation

13 steps: 1. New crop chosen 2. High risk 3. IP rights 4. Marketability of product

13 steps: 5. (Production?) 6. Form group 7. Resources 8-10. Monitoring, benchmarks, review

13 steps: 11. Trial marketing 12. Trial processing 13. Field trials

Don't wrestle with pigs...

You get dirty and they enjoy it!

Have a nice day

Author: rob fletcher

Email: r.fletcher@mailbox.uq.edu.au

Home Page: http://www.newcrops.uq.edu.au

Other information:
This presentation was made to the Country Matters National Conference held in Canberra in May, 1999.

Download presentation source