New rural industries
School of Agriculture and Horticulture
University of Queensland Gatton
Problems with new
The 10 points for Planning
Changes in rural industries are often crisis driven
Is there a local champion?
What is our purpose?
What is the purpose of the purpose of our purpose?
Will the change be a hobby or a business?
Why produce something nobody wants to buy?
It's always easier to learn something if it is interesting and relevant
Will the changes drive us crazy?
We should only gamble what we can afford to lose
Expecting windfall profits can be exhilarating
What can we do for ourselves?
We will never hit a target unless we aim at it
A product's description is quality
Marketing is satisfying consumer needs
Why produce something nobody needs?
Do we know our consumers' needs?
(Do Our Own Marketing Research for New Rural Industries)
Can you sell the product?
Can you get it to market?
Who will get in your way?
Can you improve your info?
Production dominates producers' minds
Changes need expertise in:
No one is expert in all three
Everyone involved in a solution needs to participate in finding it
!!!!!!!!!bush tucker supply chain!!!!!!!
The 13 steps for commercialisation
Predicting economic outcomes is only difficult when it relates to the future
1. New crop chosen
2. High risk
3. IP rights
4. Marketability of
6. Form group
11. Trial marketing
12. Trial processing
13. Field trials
Information and networking
Have a nice day
Home Page: http://www.newcrops.uq.edu.au
Other information: This presentation was made to the Third Information Supermarket, organised by the Queensland Department of Primary Industries and held in Toowoomba in March, 2000.
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