Commercialising Native Food through Research

24/02/01

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Problems with all new rural industries

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!!!!!!!!!today is cancelled!!!!!!!

!!!!!!!!!I do not like surprises!!!!!!!

!!!!!!!!!more info !!!!!!!

!!!!!!!!!who says!!!!!!

What's your new rural industry?

What's your new native food species?

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Financial difficulties in conventional farming cannot be solved quickly with new rural industries

Hobbies will usually cost us money

If we produce something nobody wants to buy, how do we make any money?

The new industry may drive us crazy

Is our learning interesting and relevant?

What can we, as the members of a supply chain, do for ourselves?

We should only gamble what we can afford to lose

Are we chasing windfall profits?

What is our purpose?

What is the purpose of our purpose?

What is the purpose of the purpose of our purpose?

We will never hit a target unless we aim at it

Quality is the consumers' description of what they want

Marketing satisfies consumers needs

Why produce something nobody needs?

Do we know our consumers' needs?

Can we sell the product? Can we get it to market? Who will get in our way? Can we improve our info?

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Production dominates producers' minds

New rural industries need expertise in: Production Marketing Business

No one is expert in all three

Everyone involved in a solution needs to participate in finding it

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Author: rob fletcher

Email: r.fletcher@mailbox.uq.edu.au

Home Page: http://www.newcrops.uq.edu.au

Other information:
This presentation was made to an Australian Native Food Conference at Griffith University, Brisbane in May, 2000.

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Commercialising Native Food through Research

24/02/01

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