Developments in new crops
A new crop is a crop new to an area
!!!!!!!!! Enquiries?!!!!!!!
220+ new crops
4591 potential new crops
Problems:
To solve a problem:
Finding 'best bets':
PPT Slide
Problems with Scoring
Predicting economic outcomes is only difficult when it relates to the future
Unpredictability: chaos
Do Our Own Research
Facilitation:
Each participant's system is unique
1. The 10 points for Planning 2. DOOR Marketing 3. The 13 Steps for Commercialising New Crops 4. Networking & Information
The 10 points for Planning
Planning:
Crisis? Designing a better future?
Industry groups:
Will the change be a hobby or a business?
What is our purpose?
What is the purpose of our purpose?
What is the purpose of the purpose of our purpose?
Focus on the the main game
Benchmarking
Future purpose
It's always easier to learn something if it is interesting and relevant
Will the changes drive us crazy?
Expecting windfall profits can be exhilarating
Dependancy
What can we do for ourselves?
Boot-strapping
!!!!!!!!!today is cancelled!!!!!!!
!!!!!!!!!I do not like surprises!!!!!!!
!!!!!!!!!more info !!!!!!!
!!!!!!!!!who says!!!!!!
!!!!!!!!!insufficient info!!!!!!
Decision making with insufficient info
!!!!!!!!!asic ads!!!!!!!
Quality is the consumer's view of the product
Marketing satisfies consumer needs
We will never hit a target unless we aim at it
Why produce something nobody needs?
!!!!!!!!!macca's!!!!!!!
DOOR Marketing (Do Our Own Marketing Research for New Rural Industries)
Can you sell the product? Can you get it to market? Who will get in your way? Can you improve your info?
Production dominates producers' minds
Changes need expertise in: 1. Production 2. Marketing 3. Business
No one is expert in all three
Everyone involved in a solution needs to participate in finding it
!!!!!!!!!bush tucker supply chain!!!!!!!
Two-day Short Course
Designing rural communities for the future
Name Affiliation Reason for attending Agribusiness to target Desired outcomes
We can talk about us Facilitator provokes Exchanges occur
We all know who each of us is We all have the 'same' problem
Farming systems 1: What are our wishes?
Farming systems 2: What are our aims?
Farming systems 3: Evaluation and modification
Farming systems 4: Future plans
Think tank: What info is needed? Priorities? Where is the info? How will we get it?
Strategic Marketing Management
The 13 steps for new crop commercialisation
Active commercialisation with benchmarking and monitoring
13 steps: 1. New industry chosen 2. High risk 3. IP rights 4. Marketability of product
13 steps: 5. (Production?) 6. Form group 7. Resources 8-10. Monitoring, benchmarks, review
13 steps: 11. Trial marketing 12. Trial processing 13. Production trials
Information and networking
!!!!!!!!!eoia handout!!!!!!!
Lifelong Learning
Thank You
Email: r.fletcher@mailbox.uq.edu.au
Home Page: http://www.newcrops.uq.edu.au
Other information: This seminar was delivered at the University of Queensland in July, 2000.
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