Alternative Crops
Rob Fletcher

24/02/01

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Table of Contents

Alternative Crops
Rob Fletcher

PPT Slide

PPT Slide

New Crops since 1950

220+ new crops

4591 potential new crops

Which new crop?

Choosing new crops:

Marketing
Agronomy
Economics

PPT Slide

The Very Clever Postgrads

Alternative Crops need to be
Product-Oriented
not
Production-Oriented
if they are to be commercially successful

Curiosity

The product must be marketable

Communication

External:
Opportunities & Threats

Growth of new crop industries

Internal:
Strengths & Weaknesses

Do Our Own Research

Do Our Own Marketing

DOOM & GLOOM

Do Our Own Marketing

DOOM BUSTERS

Cooperation

Cooperative fever

Facilitation

Commitment

Coordination

Commitment of individuals
regionally

Approaches:

Commercialisation

Commercialisation strategy:

Commercialisation strategy:

Commercialisation strategy:

Commercialisation strategy:

Commercialisation strategy:

Commercialisation strategy:

Commercialisation strategy:

Commercialisation strategy:

Commercialisation strategy:

Commercialisation strategy:

Commercialisation strategy:

Commercialisation strategy:

Commercialisation strategy:

Economic concerns:

Crooks

Cop Out

Problems with new crops

Networking and information

First Australian
New Crops Conference
New Crop Options Day
The Australian New Crops Newsletter
Australian New Crops Web Page
The Australian New Crops Association

First Australian New Crops Conference
New Crop Options Day
The Australian New Crops Newsletter
Australian New Crops Web Page
The Australian New Crops Association

First Australian New Crops Conference
New Crop Options Day
The Australian New Crops Newsletter
Australian New Crops Web Page
The Australian New Crops Association

First Australian New Crops Conference
New Crop Options Day
The Australian New Crops Newsletter
Australian New Crops Web Page
The Australian New Crops Association

First Australian New Crops Conference
New Crop Options Day
The Australian New Crops Newsletter
Australian New Crops Web Page
The Australian New Crops Association

Thank you

Author: Rob Fletcher

Email: r.fletcher@mailbox.uq.edu.au

Home Page: http://www.newcrops.uq.edu.au

Other information:
This presentation was made to the Alternative Crops Workshop held at the University of Western Sydney in May, 1997.

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