Table of Contents
Alternative Crops
Rob Fletcher
PPT Slide
PPT Slide
New Crops since 1950
220+ new crops
4591 potential new crops
Which new crop?
Choosing new crops:
Marketing
Agronomy
Economics
PPT Slide
The Very Clever Postgrads
Alternative Crops need to be
Product-Oriented
not
Production-Oriented
if they are to be commercially successful
Curiosity
The product must be marketable
Communication
External:
Opportunities & Threats
Growth of new crop industries
Internal:
Strengths & Weaknesses
Do Our Own Research
Do Our Own Marketing
DOOM & GLOOM
Do Our Own Marketing
DOOM BUSTERS
Cooperation
Cooperative fever
Facilitation
Commitment
Coordination
Commitment of individuals
regionally
Approaches:
Commercialisation
Commercialisation strategy:
Commercialisation strategy:
Commercialisation strategy:
Commercialisation strategy:
Commercialisation strategy:
Commercialisation strategy:
Commercialisation strategy:
Commercialisation strategy:
Commercialisation strategy:
Commercialisation strategy:
Commercialisation strategy:
Commercialisation strategy:
Commercialisation strategy:
Economic concerns:
Crooks
Cop Out
Problems with new crops
Networking and information
First Australian
New Crops Conference
New Crop Options Day
The Australian New Crops Newsletter
Australian New Crops Web Page
The Australian New Crops Association
First Australian New Crops Conference
New Crop Options Day
The Australian New Crops Newsletter
Australian New Crops Web Page
The Australian New Crops Association
First Australian New Crops Conference
New Crop Options Day
The Australian New Crops Newsletter
Australian New Crops Web Page
The Australian New Crops Association
First Australian New Crops Conference
New Crop Options Day
The Australian New Crops Newsletter
Australian New Crops Web Page
The Australian New Crops Association
First Australian New Crops Conference
New Crop Options Day
The Australian New Crops Newsletter
Australian New Crops Web Page
The Australian New Crops Association
Thank you |
Author: Rob Fletcher
Email: r.fletcher@mailbox.uq.edu.au
Home Page: http://www.newcrops.uq.edu.au
Other information:
This presentation was made to the Alternative Crops Workshop held at the University of Western Sydney in May, 1997.
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